Michael Yuan

We had a very good Mobile Monday meeting tonight at Motive! The topic is rich applications and app stores. I did a presentation on the iPhone App Store. Due to popular demand, the presentation is here!

In the meanwhile, the Pinch Media presentation I was talking about is here: (I just find it remarkable that PinchMedia concluded that the majority of apps would not be supported by Ads — coming from a company that sells ads to make money!)

http://www.pinchmedia.com/appstore-secrets/

Additional resources on app store marketing:

* Ringtone apps and Financial Realities of the App Store

* Raising prices and Dropping prices

* But all those “ringtone app” complaints ignore the long tail in the app store

And finally, here are some stories from people who “made it” — it is actually not all that uncommon to strike it rich in the app store.

* iPhone game saves a family’s home

* $30,000 per day for iFart

* Austin-based small shop Pangea produced two iPhone games that have generated more than $1 million apiece

This entry was posted on Tuesday, February 24th, 2009 at 2:34 am and is filed under mobile. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.