Michael Yuan

OK, I finally get a hard copy of my new book: “Developing Scalable Nokia Series 40 Applications”.

Special thanks go to the Nokia Series 40 team — for building a massively successful platform with more than 100 million users and for helping out with this book. The book starts from basic MIDP programming and provides in-depth coverage specific to Nokia Series 40 and Series 60 phones. Using the developer platforms, design patterns and development management processes, we try to attack the most common problem that faces J2ME developers today — to develop applications that can scale across many different devices from the low end to the high end. To learn more about the book, make sure that you read Top 10 reasons to buy Michael’s new book! at the end of this post.

Now about the guy on the cover … No, he is neither me nor Kevin. We do not know who he is — so do not ask us for phone numbers! I only wish I were that handsome!

In case you need any more convincing, here are “Letterman-style” top 10 reasons why you must buy this book (for you, your spouse, your kids, your dog … and every member of your extended family!

1. Advance your career: If you work in the IT industry, you need to constantly think about what’s next to stay ahead of the curve! Wireless and mobility are not the “next big thing” — they already took off big time today in both the consumer and enterprise space. Go with the leaders! The book is your guide.

2. 100+ million consumers cannot be wrong: Nokia Series 40 devices are used by more than 100 million affluent consumers. Don’t you want to make a killing selling your best products to them? The book teaches you the necessary skills.

3. Then there are the 10+ million Nokia Series 60 users: Notice the word “scalable” in the title? The book covers the higher end Nokia Series 60 devices as well. Those devices are bought by gadget lovers who are ready to spend money on their phones. Make the killing now!

4. Put your fancy cell phone to work! Are you using your fancy Nokia phone only to make voice calls? Stop wasting money! You can make voice calls from any $3 phone from Walmart. Put your phone to work by writing some cool applications for it! Email, web, game, streaming TV, multimedia … you name it. They are all covered in the book!

5. Motorola and Sony-Ericson users are welcome: Although the book focuses on Nokia devices, the underlying technology, Java, is portable. It applies to most Motorola, Sony-Ericsson, Samsung and other phones in the market today.

6. It is only $50: Admit it! you spend more than that every month on the phone bill alone.

7. It is brought to you by Addison-Wesley: AW is the biggest (and one of the most reputable) computer book and college text book publisher in the world. If you attended college, you already have several books from them.

8. It has a Nokia logo on it: As a symbol for design and quality, the Nokia brand is among the top ten most valuable brands in the world. It is bigger than Disney. After all, if you would buy a storybook because it has a Disney logo, why not buy this one with the Nokia logo? This book carries the Nokia logo because it is fully reviewed and approved by the Nokia product teams.

9. It looks cool in your study: This is a nice, thick book that shows your knowledge and taste. Display it on the shelf! Brag about it! Place it right next to the encyclopedia!

10. Written by yours truly: OK, show some real friendship and vote with your wallet!